7 MLM Business Opportunity Mistakes - Which of These are You Making?
Joe Schroeder

Youve done it. Youve signed up with a network marketingcompany. Youre ready to get started with your teams advertisingsystem. Youre ready, set, go. All the ads hit, youre excited.Like a kid who cant wait to go to Disney World, you wait for theresponses to pour in.

After 2-3 days... Nothing.

Why didnt anyone respond?

Dont worry. Youre not alone. Matter of fact, this is a commonscenario in MLM. People get jazzed, sign up with their uplinesco-op, fire off a few hundred emails, get the postcards, andnothing comes of it.

Marketing experts they are not. You, of course, are smarter thanthat, which is why youre reading this special report right now.You want to know the top 7 mistakes people make in MLM, and youwant to know the solutions to them.

Here they are:

1.) ** Using Institutional Advertising **

Institutional advertising is advertising that does not focus onyour prospects. Rather on you, your company, your pay plan, yourproducts, your bonus pool, your packaging, or the sales people atthe home office.

Anything that does not focus solely on your prospect isinstitutional advertising. Think of Coke-A-Cola.Thats institutional advertising. Their sole purpose is brandtheir name into your mind. That way when you get thirsty and wanta soda, you buy a Coke.

You must focus on your prospects ego and their desires. What theywant takes priority over what you or the MLM company youre withwants. Tell them whats in it for them.

Solution: Create prospect focused advertising and drop your egoand appeal to the prospects ego.

2.) ** Fell Into Management Mode **

This one is a biggy. In order to make money in network marketing(or in direct selling) the life blood is new business. For thefirst 2-3 years new business is what drives your income.

If you spend all of your time managing people and none of itactually acquiring new business youll fall into a mode where your income levels off or just drops. This is management mode and it will stop you dead in your tracks from making long term income from MLM.

Solution: Always be moving forward, building your group. Leadingby example. By building.

3.) ** Making MLM Your Business **

One of the most sobering and completely real facts of MLM is thatyou do not own your own MLM business. At any moment in time thenetwork marketing company youre with could shut its doors,change its policies, cut the popular products (not likely, buthappens) or any number of things that would instantly stop yourincome or cut it by 50%.

Making MLM your business limits you. Stops you from seeing all ofthe possibilities outside the MLM industry. Instantly turningyour income into something that is in reality, not yours. MakeMLM a part of your business. Not the sole reason it exists.

Solution: Expand your business into other areas. Not just MLM.

4.) ** Not Being Personal **

MLM takes time, money, more time and more money to develop. Asdoes any profitable business. However, in the day of emails, faxmachines, web sites, online video, and super technology, it iseasier than ever to forget you are working with real live peoplewith real live problems and worries.

Adding a personal touch to the process will build yourcredibility, and build trust with those you plan on working with.

Solution: Add a personal touch and build trust

5.) ** Not Being Realistic **

Technology makes it easier for you to contact more and morepeople at an ever growing rate. Which leads some people to hypeup their claims. Hyped up claims are not always so outrageous they instantly appear full of hype.

Some of them are subtle, like, No direct selling. Which seemslike a benefit, because people hate to sell. In truth, directselling is network marketing. You arenot as aggressive about it. But you will, and always be sellingsomething to someone.

Solution: Be Realistic and understand network marketing is aselling business.

6.) ** Losing Focus **

Losing focus is easy. Thousands of ways to advertise and reachyour market exist. Pick 1 or 2 or 3 of them. Not all of them.Focus on what works, and drop what doesnt. If you know its notworking after a few weeks, dont do it anymore.

Truly effective advertising works in just a short time. Not 3years. Save yourself time and money and find an alternate way to reach your market once the way youre using proves itself to be ineffective.

Solution: Focus only on one, two or three advertising strategiesat time. And focus on them until they prove to be ineffective.

7.) ** Becoming a Computer Jockey **

A Computer Jockey? Whats that? Computer Jockeys are people whosit there in front of their computer and try to work their MLMbusiness completely online. 24 hours per day, 7 days per week.

This is just insanity. While the world wide web does offer moreaffordable ways to reach your market. It isnt the only game intown and placing print ads and sending sales letters to peopleoffline is not only effective, but sometimes more effective.

Solution: Try advertising offline as well to expand your reach.

Respectfully,
Joe Schroeder

Joe has authored 32 audiotapes, eight manuals, booklets, featuredon the cover of Upline Magazine and Six Figure Income Magazine.Find out who Joe recommends for generic training and leads byvisiting http://www.BeAMLMHeavyHitter.com

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